Scanova QR Code: 7 Advantages of Using QR Codes

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You’re probably a marketer planning to use QR Codes for promotions. And you are wondering what all benefits do they have.

00:00 – Introduction
00:12 – 7 Benefits of Using a QR Code

Well, QR Codes offer various benefits while redirecting the end-user to the encoded content. Here are some of them:

QR Codes take less for the exact same information encoded, compared to a barcode. That’s because data encoded in the QR Code is stored in data modules. For the same data, a QR Code can have a smaller size compared to a barcode

Hence, QR Code is better suited for situations where there are space constraints. For example, product packaging

QR Codes offer a feature called error correction. It ensures that QR Codes scan well even after getting damaged, distorted, or dirty by up to 30%

This is especially useful if the QR Code is likely to be in an environment that’s prone to harsh conditions such as inventory management.

QR Codes can be scanned from any direction—we can call it 360 degrees scannability.

Hence, no need to align the scanner along the length of the QR Code (unlike a barcode).

QR Codes can be customized with different colors and logo or a background image. It makes them look branded to your business and fetch more campaign engagement

Just ensure high contrast between the QR Code and its background.

QR Codes are also editable. That means you can edit the encoded content anytime you want without the need to recreate them

They also allow you to track its scanning activity. For example, how many people have scanned it, where did they scan it, and more

This comes in handy while estimating the performance of your print media campaigns.

Finally (and most importantly), QR Codes bring life to print media by making it actionable. For example, a QR Code can help you redirect the end-users to your website, share documents, share your contact details with prospective clients, and even ensure product transparency by sharing complete

That’s it. These are the major advantages of QR Codes.

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qr code advantages

You’re probably a marketer planning to Use QR codes for promotions and you are Wondering what all benefits do they have Well QR codes offer various benefits

While redirecting the end user to the Encoded content here are some of them QR Codes take less for the exact same Information encoded compared to a Barcode that’s because data encoded in The QR code is stored in data modules. For the same data a QR code can have a Smaller size compared to a barcode hence QR code is better suited for situations Where there are space constraints For example product packaging QR codes Offer a feature called error correction

It ensures that QR codes scan well even After getting damaged distorted or dirty By up to 30 this is especially useful if The QR code is likely to be in an Environment that’s prone to harsh Conditions such as inventory management QR codes can be scanned from any Direction we can call it 360 degree Scanability hence no need to align the Scanner along the length of the QR code Unlike a barcode QR codes can be Customized with different colors and Logo or a background image it makes them Look branded to your business and fetch More campaign engagement Just ensure high contrast between the QR Code and its background QR codes are also editable that means

You can edit the encoded content anytime You want without the need to recreate Them they also allow you to track its Scanning activity for example how many People have scanned it where did they Scan it and more this comes in handy While estimating the performance of your Print media campaigns Finally and most importantly QR codes Bring life to print media by making it Actionable For example a QR code can help you Redirect the end users to your website Share documents share your contact Details with prospective clients and Even ensure product transparency by Sharing Complete product details That’s it these are the major advantages Of QR codes.